Every Decent Fashion Brand Should Host an Art Exhibition in Their Showroom / Case: J. Lindeberg

For the exhibition in the showroom of our client J. Lindeberg we needed to find an artist who brings individuals and their thoughts to the core of the artwork. We wanted the art to match the Johan Lindeberg’s project “The Bridge Series” which features a range of individuals, who get the chance to express something meaningful and unique to them. 

To begin with a personal connection, the J. Lindeberg Bridge series starts off with longtime friend of Johan Lindeberg, the actor, designer and active philanthropist, Waris Ahluwalia. Born in India and raised in New York, Waris Ahluwalia is best known for acting in several Wes Anderson films, and for the jewelry brand he founded, House of Waris, which was him traveling often to places like Rome and Rajasthan, to work with local craftsmen. The portraits presents Ahluwalia with his own personal messages, and photos by Lindeberg.

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“I’ve always believed that if you are going to spend money to create campaigns, you should also use it to say something meaningful. I’ve had this philosophy throughout my career. With ‘The Bridge Series’ I wanted to take it to a new dimension. I like to invite people that I admire and feel inspired by and ask them to express their words and thoughts about the world. And it felt natural to start with Waris, who is my best friend” Lindeberg says.

The idea behind “The Bridge Series” comes from the J.Lindeberg logo that resembles a bridge. “A bridge is a powerful symbol and a great responsibility. Especially today in this world of turmoil. We want our bridge to stand for modern and democratic values. ‘The Bridge Series’ is an important step for the brand in building a unified lifestyle.” Says J.Lindeberg owner and CEO Stefan Engström. The campaign will consist of six images and quotes total. The photographs were taken in Lindeberg’s own house on January 21, and Ahluwalia provided his own thoughts and messages

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Visualisations by architect Hannes Tennberg

The beautiful showroom has been designed by architect Hannes Tennberg and a space for an art exhibition has been designed right next to the entrance to the industrial space. We were asked to curate the J. Lindeberg’s showroom art gallery, hence we started looking for an artist, whose work would match the idea of “The Bridge Series” campaign.

We selected Isabella Chydenius to showcase her paintings beside J.Lindeberg’s photography art, as Isabella’s style communicates well with J.Lindeberg’s brand values and “The Bridge Series” campaign. 

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Isabella Chydenius: Midnight at Midday

Chydenius’ paintings are representations of the mindsets that she encounters within her everyday life. They are autobiographies while concurrently being biographies of situations and mindscapes around her. These abstract landscapes visualise and reflect on experiences in the world while being introspections of her life.

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Isabella Chydenius: Blue Diver

For the exhibition we chose a set of collages that represent strong internal conflicts, self-search and issues of personal identity, as well as an amazing piece of Isabella’s work “Midnight at mid day” (Mixed media and collage on canvas, 90x120cm). We decided to go with the theme of self-identification following the campaign of J. Lindeberg.

You can read more about “The Bridge Series” here. Check out more of Isabella’s art on her website.

If you were inspired by what we did here, feel free to contact us to discuss what kind of Creative Assistance you could use in your own projects.

Art Curation for Isabella Chydenius

Our cooperation with Isabella Chydenius started last year when we were asked to curate an exhibition of her meaningful artwork. We truly loved working with her and will gladly do it anytime again.

Isabella Chydenius (b.1988) is a Finnish interdisciplinary artist working and living between Helsinki, Finland and Cape Town, South Africa.  Her work focuses on people and the relationship to oneself and each other. With her work she explores the relations to our physical and emotional environments, experimenting and challenging set ideas and norms.                  download.jpeg
Chydenius’ paintings are representations of the mindsets that she encounters within her everyday life. They are autobiographies while concurrently being biographies of situations and mindscapes around her. These abstract landscapes visualise and reflect on experiences in the world while being introspections of her life.

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Isabella Chydeius: I Know It’s Nice
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Isabella Chydenius: Tired
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Isabella Chydenius: Object(ive) installation at Arts Letters and Numbers Gallery

With the installations she likes creating momentary escapes from the current reality, meditations of sorts, while focusing on important subjects, such as environmental, human- and equal rights. She focuses on public installations in urban landscapes and parks and strongly believes art is for everyone, not only an elitist group of people.

We will soon reveal you some photos of the exhibition we have recently created for Isabella in Punavuori, Helsinki. Stay tuned!

See more of Isabella’s art here.

Prop styling by Susanna Vento for Timberwise

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One of our first projects has been cooperation with Susanna Vento, a Helsinki-based talented interior designer and stylist. Susanna has worked for over ten years in different interior and design magazines and since a couple of years she has concentrated mainly on interior & prop styling. She does editorial, commercial and event styling (large scale and private parties), window displays, trade stands, brand photos, product design and own projects.

Susanna reached out to us in December 2016 and she has been one of the reasons why Creastance was born. We realised how much assistance stylists and interior designers use in various tasks and there is an urgent need for more professionals, who are hard-working, reliable and also have the eye for aesthetics and understanding of visual culture.

Susanna was planning a large styling project for her client and asked us to help with props. She inspired us and as the feeling was mutual, we were delighted to accept the job offer. The first project was prop styling in a photoshoot for a Finnish parquet producer Timberwise. We selected organic linen products and handmade ceramics and pottery from our partner, the Polish Design Shop for Susanna’s photoshoot that she conducted with Pinja Forsman, AD Joanna Laajisto and photographer Mikko Ryhänen.

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Each of the plates and cups you see on the picture above is made separately by hand and that is why all of them are different. Unique tableware pieces are all available for order in the Polish Design Shop.

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We think that the beautiful rough stoneware bowls from the Polish Design Shop go perfectly with the elegant, smooth Timberwise parquet.

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We love the toned minimalism and feeling of vintage nostalgy that Susanna has created in the photoshoot by using organic linen from the Polish Design Shop.

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We really can’t wait for the next cooperation project with Susanna!

If you were inspired by what we did here, feel free to contact us to discuss what kind of Creative Assistance you could use in your own projects.